Sales involves a lot of process from prospecting to using the best software. A lot of things happen before and after of closing the deal. There are times when details are distracting from the actual goals. It is important to remember that you are not talking to a business when selling. You are talking to people which involves a human connection.

1. Invest In Good Enough Software

Investing in good software can improve tracking existing customers’ engagement, give machine-driven coaching tips, and make the sales process easier. But the truth is that most sales teams don’t need all these features; they just need more time. Rather than selecting the best sales software, take a aster approach. Think about what’s slowing your team down, and invest in a “just enough” solution.

2. Connect With Your People

Even though some businesses are labeled B2B, it is important that people still make the buying decisions. Sales is all about connecting with the right people. Instead of trying to connect with multiple organizations. Take a more personal approach by reaching out to decision makers. Find points of rapports. Did you both go to the same college? Did you both grow up on the same towns?

3. Avoid Relying On A Script

Reading a PowerPoint word for word is never ideal. Try not to worry about covering every single detail of your script. Silence your phone, and convey most effective what is necessary. Before setting foot into the room, pay attention on your breath for a minute or two. If you sense it slipping away, awareness in your senses to floor yourself.